Grenadier News

Official 4x4 Dealer of Choice

Official 4x4 Dealer of Choice for Kevin's Fine Outdoor Gear & Equipment. Join Regal INEOS Grenadier at the 10th Annual Kevin's Game Fair in Thomasville, Georgia.

20 JULY 2026

Named Official Preferred Dealer

Regal INEOS Grenadier Named Official Preferred Dealer for Reynolds Lake Oconee Sporting Grounds, Launches Exclusive Grenadier Experience.

20 JULY 2026

Born in a Pub, Built for More

The idea for the INEOS Grenadier was famously “born in a pub.” In 2017, Sir Jim Ratcliffe, founder of INEOS, was having a conversation with friends at the The Grenadier in London. Frustrated that there was no longer a simple, rugged 4x4 built for serious off-road use, Ratcliffe proposed building one from scratch. What started as a pub conversation quickly turned into a global engineering project. The vehicle that grew from that idea was named after the very place where the concept began the Grenadier designed to deliver the toughness, utility, and no-nonsense capability that traditional off-road enthusiasts had been missing.

11 March 2026

Regal Grenadier Takes the Spotlight in Kevin’s March 2025 Catalog Cover Feature

Regal Grenadier is proud to announce its partnership with Kevin’s Fine Outdoor Gear and Apparel and Kevin’s Catalog, a collaboration that highlights the shared commitment to craftsmanship, heritage, and premium outdoor lifestyle. This exciting partnership was marked by a significant milestone: the Grenadier was featured on the cover of the March 2025 issue of Kevin’s Catalog. Showcased as a symbol of refined ruggedness and timeless design, the Grenadier took center stage in a publication renowned for curating the finest in sporting and outdoor traditions. This feature not only underscores the Grenadier’s appeal to discerning outdoorsmen but also celebrates the synergy between two brands dedicated to excellence.

9 JUNE 2025

Joe Rogan Spotlights the Grenadier on Instagram

Joe Rogan recently took to Instagram to share his enthusiasm for the Grenadier, spotlighting the vehicle's rugged elegance and craftsmanship. In a post that resonated with his followers, Rogan highlighted the Grenadier's blend of traditional design and modern engineering, noting its suitability for both urban adventures and off-road escapades. His endorsement, delivered with his signature humor and authenticity, underscores the growing appeal of the Grenadier among celebrities and outdoor enthusiasts alike. Rogan's appreciation adds a touch of Hollywood flair to the Grenadier's already impressive reputation.

9 JUNE 2025

Let’s Restore the Mighty American Chestnut

Once four billion strong, the American Chestnut tree is endangered by a fast-moving fungus that has wiped out over 200 million acres of Chestnut, eliminating it’s role as a mature forest tree. In addition to proceeds from each Grenadier sold at Regal INEOS Grenadier being donated to the American Chestnut Foundation (TACF) in an effort to create a disease-tolerant and genetically diverse population of American Chestnut, your Regal INEOS Grenadier Outfitters are actively taking conservation efforts to a level “Built on Purpose” by hand planting American Chestnut saplings around the southeast.

5 APRIL 2024