Grenadier News

Regal Grenadier Takes the Spotlight in Kevin’s March 2025 Catalog Cover Feature

Regal Grenadier is proud to announce its partnership with Kevin’s Fine Outdoor Gear and Apparel and Kevin’s Catalog, a collaboration that highlights the shared commitment to craftsmanship, heritage, and premium outdoor lifestyle. This exciting partnership was marked by a significant milestone: the Grenadier was featured on the cover of the March 2025 issue of Kevin’s Catalog. Showcased as a symbol of refined ruggedness and timeless design, the Grenadier took center stage in a publication renowned for curating the finest in sporting and outdoor traditions. This feature not only underscores the Grenadier’s appeal to discerning outdoorsmen but also celebrates the synergy between two brands dedicated to excellence.

9 JUNE 2025

Joe Rogan Spotlights the Grenadier on Instagram

Joe Rogan recently took to Instagram to share his enthusiasm for the Grenadier, spotlighting the vehicle's rugged elegance and craftsmanship. In a post that resonated with his followers, Rogan highlighted the Grenadier's blend of traditional design and modern engineering, noting its suitability for both urban adventures and off-road escapades. His endorsement, delivered with his signature humor and authenticity, underscores the growing appeal of the Grenadier among celebrities and outdoor enthusiasts alike. Rogan's appreciation adds a touch of Hollywood flair to the Grenadier's already impressive reputation.

9 JUNE 2025

Built from Grit: Sir Jim Ratcliffe’s Journey to the Grenadier

Sir Jim Ratcliffe, the billionaire founder of INEOS, conceived the idea for the Grenadier in 2017 while at The Grenadier pub in London's Belgravia. Disappointed by the discontinuation of the Land Rover Defender, Ratcliffe envisioned a utilitarian 4x4 that combined rugged capability with modern engineering. Unable to purchase the Defender's production line, he established INEOS Automotive and assembled a team of engineers to bring his vision to life. The vehicle was named after the pub where the idea was born. After initial plans to build the Grenadier in Wales, production was moved to the Hambach facility in France, a former Mercedes-Benz plant . The Grenadier was officially unveiled in July 2020, marking a significant milestone in INEOS’s automotive venture.

9 JUNE 2025

Let’s Restore the Mighty American Chestnut

Once four billion strong, the American Chestnut tree is endangered by a fast-moving fungus that has wiped out over 200 million acres of Chestnut, eliminating it’s role as a mature forest tree. In addition to proceeds from each Grenadier sold at Regal INEOS Grenadier being donated to the American Chestnut Foundation (TACF) in an effort to create a disease-tolerant and genetically diverse population of American Chestnut, your Regal INEOS Grenadier Outfitters are actively taking conservation efforts to a level “Built on Purpose” by hand planting American Chestnut saplings around the southeast.

5 APRIL 2024